How to Increase Sales In FMCG industry

                                      How to Increase  Sales In FMCG industry

Hello !

It a  long time I am writing the blog on my favourite subject Distribution especially for Fast Moving Consumer goods industry. couple months we have seen slumps in sales for some products as well as some could just maintain last years figures but some have seen a dip in Sales .Although the officials figures are yet to be finalised and would come soon but majority ,of the companies had tough time and have not earned profits as expected.

Now we cannot deny the fact that Demonetisation and the tightening Taxation ,New GST reforms have played a vital role in the Economy. Many SME companies who were mostly dependent on Wholesale Market distribution had suffered and yet to come out of shock.at the same time players who had strong reach Network ,didn’t face the vibration  to great extent as their distribution in retail market was strong.

End user or  consumer has many options to buy the products like

·         from the Grocery shop Next door

·         online suppliers

·         going to semi wholesale in Marketyard or CBD in buying in quantity

·         weekend shopping at Mall

In india 70 percent population stays in Rural or Semi urban areas and more than 80 % Population belongs to middle class lower middleclass group in income category. 

According to one survey in India Maximum sale of packed products come small quantity pack size than higher or big packs. Take example of Tea even Rs 1 sachet sale is maximum, same is case for Shampoo sachets. Off course it may not be uniform across all markets,but we need to accept the fact. Let  me also bring into fact to your notice here that Indian consumers are loyal to retailers years together generations together and they would buy from  the same retailer. very reluctant to change the routine. Retailers play a major role in decision making of consumers. They are dominant and knows to keep the relations well maintained with there customers.In Semi urban rural and low income areas majority sale is in credit

I am discussing this point in length here because that again brings us to the fact Who ever serves at doorstep consistently will always be given preference. So who ever has maximum “Width of Distribution” will always be on the winning side. So Increasing width of distribution is the first step towards Increasing volumes.

I would love to discuss the Step in detail with you personally if you really wish to increase the sales.

I am sales strategist and training Consultant I help orgnisations /companies to plan the Sales Strategy and Sales team Building ,review the performance and guide them,train them to take appropriate steps. If you need any of my services would love to help you in same

Regards

Shirish Sharad Patil

Sales Strategist & Training Consultant

Kothrud,Pune

Mbl:+919890333611